Lesson plan that develops critical media literacy

Here is a link to the website with the lesson plan....
http://www.readwritethink.org/classroom-resources/lesson-plans/magazine-redux-exercise-critical-214.html

 This activity will help students learn to pick up media messages that are a part of our everyday lives. They will also learn about the differences between a print magazine and its online counterpart to develop their critical media literacy. They should be able to pick up why an online counterpart of a magazine may market to a younger audience or a more technical savvy audience. Realizing the differences of things like this will help them recognize why other forms of media use different techniques and advertising to reach a certain audience. They will learn that alot of it is based on selling products to the type of consumer that is reading the media.